You took Action! Wisconsin
UPDATE: Legislation creating production incentives and a state film office has been passed and signed into law! This program’s details includes:
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- A 30% transferable tax credit on qualifying production expenditures for taxable years beginning after December 31, 2025
- Qualifying productions include feature and short films, scripted and unscripted television series, documentaries and advertising
- Minimum spend for feature films: $100,000
- Minimum spend for short films: $50,000
- Annual fund: $5 million (with a maximum of $1 million per project)
- Only money spent on Wisconsin-based businesses and crew wages qualify
- Details about the state film office will be available later this year.
Action! Wisconsin is a statewide coalition of filmmakers, crew members, craftspeople and technicians, city governments, hotels, restaurants and caterers, small business owners, educators and others working to create and retain jobs, boost local economies and promote tourism statewide through film and television production.
DID YOU KNOW THE U.S. FILM & TV INDUSTRY SUPPORTS...
We’re falling behind other states and leaving money on the table
We need to work to get more Film and Television projects produced here. Illinois, Indiana, Ohio, and Minnesota are investing in their states’ film, TV and advertising industries and are attracting significant outside investment by offering meaningful state production incentives.

ECONOMIC GROWTH
Tired of watching talent and cash hightail it out of our state? Shout ‘action’ on incentives and give a solid boost to Wisconsin’s economy.
JOBS
Lights, camera, job creation! More film production here bolsters businesses and creates job opportunities across all industries in WI. Let’s get growing!
TOURISM
Ocean-like beaches, rolling farms, haunted woods, urban grit– all your ideal locations within a 30-minute drive. We’ll throw in 4 seasons for no extra charge!
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